Want more revenue in 2025? Start here.
If you’re like most firms, you’re wasting $60,000+ a year on one single meeting.
No, that’s not a typo.
And yes, it’s (probably) happening in your business too.
So, as many businesses head into reflection and planning mode this month, I’d urge you to add one other item to your ‘Fall To Do’ list:
Meeting review.
I know, I know - this doesn’t sound exciting or fun or even slightly more fun than sitting in traffic on your way to Toronto Pearson Airport yesterday (lol).
But here’s the truth: if you don’t take a good, hard look at you and your team’s meeting cadence now, you’ll lose time, money, and momentum straight into Q4.
How?
The $60k Meeting Problem
Let’s say you have a meeting for 40mins with five people who make $35, $45, $50, $25, $75/hr. Now, let's run the numbers.
Daily cost: ($35+45+50+25+75) x 40mins/60mins = $153.34
Now, let’s say this is your daily “stand-up” meeting where people give status updates on files, talk about their anticipated next steps, and also give updates on their weekend plans. As in, this is a daily, recurring meeting.
Annual cost: approx working 200 days x $153.34 = $30,668
Hidden Costs = Missed Revenue
But what this time represents is time that your team is not working on billable, client work.
Missed revenue: $30,668 x 70% utilization rate x 2.8 multiplier = $60,108.
TLDR: every extra meeting that doesn’t really need to be in your / your team's calendar? That’s tens of thousands of dollars in lost revenue - compounded day after day, week after week.
And by the end of the year, that “quick” daily stand-up could easily be a $60k drag on your 2025 revenue goals. That's cash that will never hit your bank account. Sixty-thousand dollars of cash..
The worst part? This meeting is “hiding in plain sight” (aka your calendar), quietly eroding your team’s billable time while you think you’re doing **everything** you can think of to create revenue growth….
So yes - Meeting Reviews matter - especially if you want to actually hit your revenue target, instead of wondering why the numbers aren’t adding up come December.
Friend: if you want to make sure you’re actually hitting your 2025 goals, have an uncluttered calendar (I’m thinking 5 meetings per week - max), and know the purpose of every single meeting in your calendar, you can’t just look at sales targets or revenue from new clients to gauge progress on your revenue goal.
You also need to uncover the hidden revenue leaks in your business - the things quietly eating into revenue growth every single day:
Meetings that should’ve been an email.
Roles with unclear responsibilities so no one knows “who does what”.
$60k of work sitting on your office floor with no clear process to get it out the door.
Because imagine what gets to be possible for you when you have an uninterrupted afternoon of focus time to get clear on what you really want for your business in 2026. You start thinking about those growth goals - a second location, team expansion, adding another owner, etc.
And why can you do this? Well, you’ve made big changes as a result of your Meeting Review and now you’re right on track to hit your 2025 revenue goal.
How to Audit Your Meetings
So, as part of your fall planning, I need you to take a good hard look at the meetings in you and your team’s calendars and ask two questions:
Q1. “What would actually break if this meeting disappeared?”
Q2. "Who really needs to be here to move things forward?”
These questions laser focus you - assisting you with cancelling redundant meetings (Q1) and decreasing the drag on utilization rate by only having attendees who can move the needle on the specific item being discussed (Q2).
Now, I know that there will be people out there that argue meetings support stuff like healthy organizational culture, building relationships in the firm, and open lines of communication. For sure.
So then let’s be super, super clear about what meetings are “team building meetings”, schedule them only as needed, and label them honestly. Because a daily or even weekly “stand up” meeting is a very, very expensive way of improving relationships in your organization.
Of course, identifying the revenue leaks in your organization is one thing. Fixing them - redesigning how work moves through your office, clarifying roles, and making sure your calendar actually supports the way you want to grow - is a whole other level of work.
And that’s not something most CEOs or firm owners have the time (or headspace) to do on their own.
Where We Come In
This is exactly where Management Consulting comes in. We dig into your workflows, team structure, and financials to find the hidden revenue leaks - and then build the structure to get you back on track.
Because here’s the truth: most business owners think they’re doing everything to grow revenue… but the real problem is often hiding in plain sight (aka your calendar).
So let's chat. Every week you delay fixing this, you’re leaving thousands on the table.
Book your call now - let’s stop the leaks before that 2025 revenue goal slips away.
LINK TO BOOK: http://bit.ly/4ncJHPe