The Owner’s Brief

A Blog

The $94M lightbulb moment
Tanya Budd Tanya Budd

The $94M lightbulb moment

Thinking about opening a second location? Learn how a simple break-even calculation can reveal the true financial requirements of expansion - and why one firm needed $94M in assets under management just to break even.

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Are partner retreats still a thing?
Tanya Budd Tanya Budd

Are partner retreats still a thing?

Whether you have business partners or not, growth stalls without strategic pauses. Here’s what effective partner retreats actually accomplish.

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What I learned from sending 20 personalized letters (with Starbucks gift cards)
Tanya Budd Tanya Budd

What I learned from sending 20 personalized letters (with Starbucks gift cards)

Rejection hurts, especially in business.

In this behind-the-scenes story, I share what happened when I mailed 20 handwritten letters (and Starbucks cards!) to dream clients - and heard nothing back.

Here’s what the experience taught me about resilience, rejection, and why putting yourself out there is always worth it.

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How to grow your business *and* keep your margins
Tanya Budd Tanya Budd

How to grow your business *and* keep your margins

Thinking about growing your firm but worried you’ll lose your profit margins?

You’re not alone. In this post, we share how one Saskatchewan business owner grew strategically - without sacrificing profitability - by evaluating three smart, data-backed growth options before making her next move.

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“Can I afford this?” Finally, a black-and-white answer
Tanya Budd Tanya Budd

“Can I afford this?” Finally, a black-and-white answer

If you’re running a business without tracking expense ratios, you might be overpaying for rent, payroll, or marketing - and quietly draining your profits. Expense ratios show exactly how much of every revenue dollar goes toward major expenses, giving you a black-and-white answer to “Can I actually afford this?”

In this post, we’ll break down how to use industry benchmarks to protect your margins and finally pay yourself what you’re worth.

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Want more revenue in 2025? Start here.
Tanya Budd Tanya Budd

Want more revenue in 2025? Start here.

Most firms don’t realize their “quick daily meeting” could be costing them $60,000 or more every year in lost revenue. Meetings that drag on, include the wrong people, or repeat too often don’t just waste time—they erode profitability.

In this post, we’ll show you how to calculate the real cost of your meetings and the simple audit that can save your business tens of thousands annually.

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Second location not going so well?
Tanya Budd Tanya Budd

Second location not going so well?

Opening a second location should double your success - not drain your cash flow. Yet for many entrepreneurs, Location 1 ends up financing Location 2 for years, eroding profits and putting the whole business at risk.

In this post, we break down why second locations fail, the KPIs you must track, and the tough decisions that can save both businesses.

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